Public Interest Metrics
Public interest statistical metrics are about how popular a cryptocurrency is among the general audience and how much attention it is receiving in various online platforms.
ALEXA_RANK is the rank of the cryptocurrency on the Alexa List. The Alexa List is an estimate of the popularity and the trend of a website. It used to be calculated from users that installed the Alexa toolbar, but today it is calculated from users that have installed various Alexa-based extensions.
BING_MATCHES is the total number of results that match the cryptocurrency topic when searched for on Bing.
These two KPIs are related to social metrics and again indicate a cryptocurrencies that have a large following.